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Is Your Listing Headed Toward "The Clearance Shelf?"


When it comes to putting a home on the market, pricing is everything. It can be tricky to know how to find a price that’s just right for your listing—but it’s not as hard as you think.

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In today’s hot real estate market here in Minneapolis, pricing is everything. So today I’d like to give you a little insight into what that means and how it affects you.

Right now, inventory is low and the market is extremely hot. These circumstances combined always lead my clients to ask me one key question, “How much do I list my home for?”

To answer this for you, there are a couple of things I’d like you to keep in mind. First off, consider the pricing of homes in your neighborhood. Something a lot of people might not consider is that to best price your home, you need not only to consider your own home’s features and benefits but also those of your neighbors’.

When you look at what those other houses have sold for, or are listed for, you’ll get a good idea of how to list your own home, as well. 

Keep in mind though, that while overpricing might seem tempting—given how quickly homes are moving off the market—it may not be such a good idea.

To explain why, I like to use this analogy: When a store stocks new items, they tend to put them in the front. They’re often listed at a higher price and, sometimes, go overlooked until eventually their price is bumped down to the point where they go into the back of the store on a clearance shelf.


When you overprice your home, you run the risk of it being overlooked and eventually being “put on the clearance shelf.”


When you overprice your home, you run the risk of it being overlooked and eventually being “put on the clearance shelf,” so to speak.

Pricing can be tricky—because you also don’t want to list your home too low. You should think of pricing like a bell curve and try to put your home on a point where you’ll create a multiple offer or quick offer scenario so we can net you the most money.

If you’d like me to help you learn more, or if you have any other questions, feel free to get in touch. Give me a call or email—I’m happy to help. I look forward to hearing from you.

A Sneak Preview of Our Newest Listing


I am so excited about our new listing that I want to make sure you get a sneak preview before it even hits the market!

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Today I’m coming to you from a beautiful property that is set to hit the market in about a week.

As you’ll see in the video above, the seller is actually finishing up a great remodel. The kitchen now opens up to the living room and will have granite countertops very soon. There is also a brand-new deck in the backyard.


This home has been completely redone!


The backyard opens up to a state park, so you will have all the privacy you want.

This is a 3-bed, 2-bath split-level home that has been completely redone. In addition to a brand-new kitchen with new appliances, the floors have been redone as well. Each bedroom is a decent size and comes with good closet space.

This stunner is in a great neighborhood and will hit the market at $249,900. If you would like to learn more details about this property before it goes live on the market, give me a call or send me an email. I would be happy to help you.

Who Is Suing Zillow and How Does It Affect You?


Zillow is being sued over its Zestimate tab, which should be a reminder that no algorithm can accurately price your home.

Selling your Minneapolis home? Check out our free home value report
Buying a Minneapolis home? Search all homes for sale

Why is Zillow is facing a lawsuit over the use of their Zestimate tab? How does this affect you?

The Zestimate tab is their automated tool that gives you a valuation of your home based on an algorithm. The lawsuit comes from a woman whose home’s Zestimate was far below the actual market value of her home and what she was trying to sell it for. She’s claiming that the Zestimate value was a detriment to her sale.

This isn’t the first time I’ve heard of something like this, and I’ve talked with a lot of people in the past who’ve been confused about the difference between what Zillow says their house is worth and what they can actually sell it for.

Here’s the reality of the situation—no algorithm can accurately price your home. It can’t see the features and benefits of the inside of the home or the features and benefits of your neighbor’s home. At the end of the day, it’s next to impossible to replace actual eyeballs.


An algorithm can’t account for your home’s features and benefits.


Think about it—how’s an algorithm supposed to know the difference between two 4-bedroom, 4-bathroom, 2-car-garage homes located in the same neighborhood if one is pristine and the other is trashy? It will automatically place the same exact value on those two homes, which inevitably won’t be right.

If you have questions about the value of your home or want an accurate estimation of it, give me a call so we can walk through it together and come up with a price that will allow buyers to see what it’s actually worth based on the competition.

If you have any other questions, don’t hesitate to reach out to me. I’d be happy to help.